CUPERTINO, CA (PR Web) – November 1st, 2011 - When Michael Horton's bestseller Scrappy General Management came out last year, experts were quick to appreciate the deep yet concise manner in which Michael got key management concepts across. Now he goes one step better, acknowledging the harried, routinely-chaotic world managers live in today, a world in which they no longer have the luxury of sitting down and reading management books (or any books!) cover to cover, no matter how relevant those books may be to their careers.
#SCRAPPY GENERAL MANAGEMENT tweet is written for today's managers, so that they can fully benefit from the best management wisdom, even with minimal time and bandwidth. For example, for situations in which managers need to validate business intelligence, this tweet from the book pulls into immediate focus:
Golden rules of marketing intelligence: gossip, if from one source; worthy, if from two sources; data, if from three sources.
Here's another situation that senior managers will find instantly familiar: Why pay special attention to attracting and retaining a diverse workforce? Michael provides this guiding tweet: If a team is diverse in many dimensions—age, gender, culture, education, and beliefs—it has access to a broader range of ideas and abilities.
When the best managers come up against the question, 'What do I do next?' they can turn to #SCRAPPY GENERAL MANAGEMENT tweet and expect to find a scrappy little nugget of wisdom that will help make their next management decision an easier one.
#SCRAPPY GENERAL MANAGEMENT tweetis part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).
About the Author:
Michael Horton is Vice President for the Australian Chemical, Energy, and Natural Resources division of Computer Sciences Corporation (CSC), with responsibility for annual revenues of $360 million and a matrix responsibility for 2,000 people. Michael has 28 years experience in the Information Technology Industry, 21 years of that in a management capacity and has been employed at CSC since 1994. During his time at CSC, he has held senior management positions in Western Australia, Victoria and New South Wales, Australia. Since 2000 he has also completed challenging assignments based in Singapore, Kuala Lumpur, Malaysia, Maidstone in the UK and San Diego, USA.
To purchase a copy of #SCRAPPY GENERAL MANAGEMENT tweet visit Amazon.com, HappyAbout.com or other leading online stores.
PUBLISHER: THiNKaha
TITLE: #SCRAPPY GENERAL MANAGEMENT tweet Book01
SUBTITLE: Super Common Sense Practices for Great Management Results (this is under discussion)
AUTHOR: Michael Horton
DATE OF PUBLICATION: July 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-060-2 (1-61699-060-0)
ISBN eBook: 978-1-61699-061-9 (1-61699-061-9)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011931179
About THiNKaha:
THiNKaha® publishes Credibility through Books, Courses, Credreels™, and Community Sites, as well as Corporate Programs. THiNKaha makes it easy to:
Have your Amazon Bestselling book and a one-hour course ghostwritten on a topic you have expertise in.
Create a vdeo that showcases your credibility that you can put on your LinkedIn profile and website to showcase who you are and your credibility to your audience.
Learn more about how you can live and work credibly, and be successful.
Get everyone in your company to learn more about, enhance, and demonstrate their credibility to boost the company’s overall credibility.
To have us help your corporation amplify its credibility and thought leadership, please contact Jenilee Maniti at jenilee.maniti@thinkaha.com or call (408) 257-3000
For questions on technology integration, you can also reach out to Duncan Levy, Technical Deployment Expert at duncan.levy@gmail.com.
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