CUPERTINO, CA – October 24, 2011
Personal branding is not a new concept. People have always wished to stand apart from the crowd. But today, when each of us has a way to communicate our unique value to millions of people at once, personal branding has taken on a life of its own. And because your words and actions can now transmit so quickly and easily across the planet, it is vital that you think through your personal brand very carefully before you set the ball in motion. You need to understand what you mean, what the market thinks you mean, and where the gaps may lie.
If you are new to the idea of personal branding, have toyed with the idea of creating a personal brand, or simply wish to take your career to the next level, #MyBrand tweet is your first step toward differentiating yourself in a very crowded environment.
With topics ranging from defining the idea of personal branding and the mechanics of building yours, to getting your brand out there and keeping it alive, Laura Lowell draws on her years of experience in building some of the world’s biggest brands. Her direct and actionable wisdom allows for immediate implementation. For example, she advises, "Stand alone and you will stand out; but stand fast because it can be lonely," and "#MyBrand is about who you are--your experience, expertise, and passion--not what you do." This witty, insightful book offers a practical approach to building your personal brand--140 characters at a time.
About the Author:
Laura Lowell is an author, entrepreneur, speaker, mother, and all around crazy person. She founded Impact Marketing Group in 2005 after a career in corporate America working for some of the biggest technology brands around. Her first book, 42 Rules for Marketing, was an Amazon.com bestseller, and gave rise to the 42Rules book series. Her second book 42 Rules for Working Moms combined her professional expertise and her personal life, and was featured on Oprah & Friends Radio and The Peter Walsh Show. In her work with authors and entrepreneurs she is often asked about personal branding; her answers are the foundation of “#MyBrand tweet."
To purchase a copy of #MyBrand tweet Book01 visit Amazon.com, HappyAbout.com or other leading online stores.
PUBLISHER: THiNKaha
TITLE: #MyBrand tweet Book01
SUBTITLE: Everything You Need to Know About Personal Branding in 140 Characters or Less
AUTHOR: Laura Lowell
DATE OF PUBLICATION: October 2011 (2nd printing)
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-054-1 (1-61699-054-6)
ISBN eBook: 978-1-61699-055-8 (1-61699-055-4)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011928300
About THiNKaha:
THiNKaha® publishes Credibility through Books, Courses, Credreels™, and Community Sites, as well as Corporate Programs. THiNKaha makes it easy to:
Have your Amazon Bestselling book and a one-hour course ghostwritten on a topic you have expertise in.
Create a vdeo that showcases your credibility that you can put on your LinkedIn profile and website to showcase who you are and your credibility to your audience.
Learn more about how you can live and work credibly, and be successful.
Get everyone in your company to learn more about, enhance, and demonstrate their credibility to boost the company’s overall credibility.
To have us help your corporation amplify its credibility and thought leadership, please contact Jenilee Maniti at jenilee.maniti@thinkaha.com or call (408) 257-3000
For questions on technology integration, you can also reach out to Duncan Levy, Technical Deployment Expert at duncan.levy@gmail.com.
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