CUPERTINO, CA (PR Web) – October 28, 2011 – Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or to gargling bleach! So when Jim McAvoy with his quarter century of proven performance in maximizing sales collates a treasury of actionable wisdom, even wildly successful sales professionals sit up and pay attention.
Although lead generation and nurturing have always been important to the sales process, only recently have they occupied center stage. While technology has made it easier to gather leads, classify them, and maintain them in dossiers, it has not really helped significantly increase the conversion rate. That’s why Jim addresses a critical question of how sales professionals can reliably increase their reservoir of qualified leads and ultimately convert them to revenue.
#LEADS to SALES tweet Book01 is part of the THiNKaha series whose 112-page books each contain 140 innovative and inspirational ideas (tweets/ahas). This book walks you through the author's proven L.E.A.D.S.™ process for lead conversion. Jim expounds on each of the five components of the process, showing you ways in which you can implement it into your lead-generation and conversion flow. He offers practical ideas to help you advance within the prospecting phase of the sales process, teaches you to effectively engage those all-too-formidable executive gatekeepers, and shares with you seven crucial principles that will get you closer to that all important document--the signed and sealed deal. In the words of industry expert Robin Grumman-Vogt, “There is nothing better than having a succinct, articulate partner and coach in prospecting and sales at your disposal. This is what Jim McAvoy's work, and now his book, is all about.”
Written in the popular tweet format, this treasury of sales wisdom will set you firmly on the path to shorter cycle times and stellar sales. Here are some of the pearls of wisdom he shares with his readers:
- Tweet #10: Possessing the attitude and belief that you are being helpful and supportive by introducing your product or service is paramount.
- Tweet #49: Storytelling is a pivotal skill. Learn your firm’s success stories and share them with your potential prospects.
- Tweet #88: Brevity matters. E-mails must be compatible to hand-held devices, meaning you have about 5 to 10 seconds to get your point across.
- Tweet #113: A bit of “soft tenacity” might be appreciated by the buyer, and a gentle nudge may help advance the sales process.
- Tweet #138: With a well-executed lead-generation strategy, the painful days of cold-calling can be greatly reduced, if not eliminated completely.
About the Author:
Founder and President of JWMcAvoy & Company, Jim McAvoy has almost twenty-five years of experience maximizing sales results for clients in a wide range of industries from boutique firms to Fortune 500 companies. An expert in lead generation, he has helped his clients secure an astonishing $60 million of incremental revenue to date! McAvoy holds a BA in Economics and History from the College of William & Mary. He also attained the Certified Employee Benefits Specialist (CEBS) designation, a status conferred by a partnership of the Wharton School of the University of Pennsylvania and the International Foundation of Employee Benefit Plans. A succinct capabilities overview is available on his home page, at www.mcavoyleads.com.
PUBLISHER: THiNKaha
TITLE: #LEADS to SALES tweet Book01
SUBTITLE: Creating Qualified Business Leads in the 21st Century
AUTHOR: Jim McAvoy
DATE OF PUBLICATION: August 3rd, 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-058-9 (1-61699-058-9)
eBook: 978-1-61699-059-6 (1-61699-059-7)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011928301
About THiNKaha:
THiNKaha® publishes Credibility through Books, Courses, Credreels™, and Community Sites, as well as Corporate Programs. THiNKaha makes it easy to:
Have your Amazon Bestselling book and a one-hour course ghostwritten on a topic you have expertise in.
Create a vdeo that showcases your credibility that you can put on your LinkedIn profile and website to showcase who you are and your credibility to your audience.
Learn more about how you can live and work credibly, and be successful.
Get everyone in your company to learn more about, enhance, and demonstrate their credibility to boost the company’s overall credibility.
To have us help your corporation amplify its credibility and thought leadership, please contact Jenilee Maniti at jenilee.maniti@thinkaha.com or call (408) 257-3000
For questions on technology integration, you can also reach out to Duncan Levy, Technical Deployment Expert at duncan.levy@gmail.com.
|
