CUPERTINO, CA (PR Buzz) – July 11, 2014 – Bob Bonacorsi on B2B Strategic Pricing aims to provide readers with the understanding of effective strategic pricing. This book, written by strategic pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver 140 practical yet comprehensive insights into the why, how, and who of successful implementation and integration of the strategic pricing process into any business.
In this book, readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. The book outlines the various basic steps on implementing and integrating strategic pricing into any business and how exactly the strategic pricing process can increase their customers’ satisfaction.
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About the Author:
Bob Bonacorsi is the founder of ProfitSmart Solutions, LLC, an independent strategic pricing and marketing consulting firm.
ProfitSmart Solutions, LLC helps companies create an ongoing, sustainable path to sales growth and increased profit margins. Bob provides strategic pricing, market, product and competitive analysis services to clients in manufacturing and service industries.
Having held key leadership positions for more than twenty years, Bob has an astute understanding of marketing, product development, operations management, and business processes.
Bob holds a Bachelor of Science in mechanical engineering from Purdue University and a Master of Business Administration from Kent State University. He has also achieved the Certified Pricing Professional (CPP) designation from the Professional Pricing Society.
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