CUPERTINO, CA (PR Web) – July 17, 2012 – Some of the greatest marketing organizations in the world—including Microsoft, Cisco Systems, John Deere and P&G—are deploying content marketing with impressive results. Both a science and an art, content marketing ensures you communicate, truly communicate, with your prospects and customers without selling or even making a pitch., In #CONTENT MARKETING tweet ,her latest book from publisher, THiNKaha, techie-turned-marketer Ambal Balakrishnan, distills content marketing into three essential steps. Step 1, she recommends, is to Plan Purposefully. Step 2: Present Positively. And finally, Step 3: Persuade Effectively. Content created in this way, Ambal advises, is sure to inform and educate prospects and customers. And where content marketing succeeds, profits are sure to follow.
You do not have to be a marketing guru to benefit hugely from #CONTENT MARKETING tweet. The author starts with the basics, making no assumptions about her reader’s knowledge of marketing strategy. Then she walks you through, in the easy-to-read and direct-to-action format that has become the hallmark of THiNkaha books, the why and how-to of content marketing. Peppered with first-hand experience, the book shows the way while pointing out potential hurdles. For example, aha #60 in the book warns you, “Persuasive copy will move your prospects and customers to act. However, it will backfire if you don’t have a solid product or service to back it up.” The book’s tone is positive yet realistic and the author’s personal experience in the field is evident. Aha #45, for example, subtly articulates, “Remember that sometimes an objection to your product offering is simply a request for more information.”
Content marketing leaders have been quick to note the unique value proposition offered by #CONTENT MARKETING tweet. Joe Pulizzi, evangelist for content marketing, feels that the book is “Adding to the content marketing revolution 140 characters at a time” and goes on to call it “valuable, compelling, relevant and priceless.” Mike Stelzner, who founded Social Media Examiner, thinks that the book “contains profound truths that will guide any marketer, ensuring ideas grow into powerful marketing tools that drive traffic, increase exposure and improve revenue.”
Ambal Balakrishnan surely walks her talk. In #CONTENT MARKETING tweet she has managed, without ever selling or making a pitch, to inform and persuade her readers on the value of content marketing and shown them the way to get their messages out in a cohesive, compelling and truly inspiring manner.
About the Author:
Technologist-turned-marketer Ambal Balakrishnan co-founded ClickDocuments. She spent about a decade in the corporate world in various roles--engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco and Telecordia. Most recently, she has been focusing on marketing and positioning of the Cisco Data Center switching business with multi-billion dollar in annual revenues. Ambal received her MS in Computer Science from Purdue University and followed it up with a Wharton MBA. She blogs at ClickDocuments - Connect the Docs, and tweets at @Ambal and @ClickDocuments. She lives in Silicon Valley, California. Reach out to Ambal on Facebook at http://www.facebook/ambal.
About THiNKaha:
THiNKaha® publishes Credibility through Books, Courses, Credreels™, and Community Sites, as well as Corporate Programs. THiNKaha makes it easy to:
Have your Amazon Bestselling book and a one-hour course ghostwritten on a topic you have expertise in.
Create a vdeo that showcases your credibility that you can put on your LinkedIn profile and website to showcase who you are and your credibility to your audience.
Learn more about how you can live and work credibly, and be successful.
Get everyone in your company to learn more about, enhance, and demonstrate their credibility to boost the company’s overall credibility.
To have us help your corporation amplify its credibility and thought leadership, please contact Jenilee Maniti at jenilee.maniti@thinkaha.com or call (408) 257-3000
For questions on technology integration, you can also reach out to Duncan Levy, Technical Deployment Expert at duncan.levy@gmail.com.
PUBLISHER: THiNKaha
TITLE: #CONTENT MARKETING tweet Book01
SUBTITLE: 140 Bite-sized Ideas to Create and Market Compelling Content
AUTHOR: Ambal Balakrishnan
DATE OF PUBLICATION: May 15, 2012
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-61699-004-6 (1-61699-004-X)
ISBN: eBook: 978-1-61699-005-3 (1-61699-005-8)
LIBRARY OF CONGRESS CONTROL NUMBER: 2010927956
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