CUPERTINO, CA (PR Buzz) – May 20, 2014 – Vanessa DiMauro on Social Business is an essential read for any enterprise leader who seeks to understand and implement a social business strategy.
This book will help executives and managers across all disciplines explain what social business means to them, how to prepare and design for it, and how to hire, manage organizational change, and demonstrate real business results that align with core operations. More than just tools and techniques, social business is a strategic transformation that all companies must embrace to succeed in the new economy.
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About the Author:
Vanessa DiMauro is the founder and CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. DiMauro is a popular speaker, researcher, and author. Forbes recently named her one of the world’s top 40 Social Marketing Masters. With over 15 years of experience in social business leadership positions in both business and academia, she has founded and run numerous online communities, and has developed award-winning social business strategies for some of the largest and most influential companies in the world. Her work has been covered by leading publications such as the New York Times, the Wall Street Journal, and Forbes.
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