Expert
Product Management Toolkit Bundle!
Paperback:
5.5x8.5 (104 pages)
ISBN: Paperback: 1-60005-101-4
eBook: 1-60005-102-2
Shipping now!
NOTE:
The 'Expert Product Management Toolkit
Bundle' includes all of the templates,
knowledge, training and information
that you need to make your products
more successful. It includes the
book Expert Product Management:
Advanced techniques, tips and strategies
for Product Management and Product
Marketing as well as four of the
280 Group Product Management Toolkits
(Product Roadmaps, Launches, Beta
Programs & Product Reviews).
All of the examples, plans and documents
discussed that are covered in the
book (and much more) are included
in MS Office format (Word, Excel
& Powerpoint) for a total of
124 templates, four narrated on-demand
training presentations, samples,
examples and white papers.
Learn
more at the 280 Group site.
Book from Happy
About
Praise for "Expert
Product Management!"
by Brian Lawley
"Being an expert
in product management means knowing what is critical for product success. The
strategies and tools offered in 'Expert Product Management' will allow new or
seasoned practitioners to avoid the non-essential and stay focused on the critical
path to plan, build and launch a market-leading product."
Michael
J. Salerno, Co-founder and President Emeritus, Boston Product Management Association
"Brian
Lawley has done a great job pulling together tangible and practical tools and
tips that product managers can immediately put to use to increase the success
of their product launches."
Noël Adams, President, PhaseForward
and President NorCal PDMA (Product Development and Management Association)
"In
technology product management, there are four pragmatic techniques every product
manager needs to master. In 'Expert Product Management,' Brian Lawley has written
a no-fluff, concisely written guide to these areas. This book contains a lot of
information and sound advice that I haven't seen in other product management books,
such as its succinct examination of several roadmapping techniques."
Therese
Padilla, Co-founder, AIPMM (Association of International Product Marketing &
Management)
"'Expert Product Management'
is an excellent guide to managing the more complex, but critical aspects of product
management such as roadmapping and product launches. The book provides an invaluable
professional validation for experienced product managers and it is a must-have
learning tool for new PMs."
Alyssa Dver, CPM, CPMM, Author of "Software
Product Management Essentials", PM consultant and teacher
"'I
was wondering when someone would
write a book on the more advanced
product management topics that also
are complex to implement in the
marketplace. And here it is!!"
Christian Fernando, Sr. Product
Manager, ISD Corporation
“Brian
Lawley provides clear, practical
advice on Product Roadmaps, Beta
Programs, Product Launches, and
Review Programs -- the value of
any one of these sections alone
can justify the reasonable price.”
Jeff Lash, Author, How To Be
a Good Product Manager: http://www.goodproductmanager.com/
Review at: http://www.280group.com/2008/02/book-review-expert-product-management.html
"Brian has a range of practical
tips for Product Managers. We encourage
Product Managers to take a look
at Brian’s book. It’s
fantastic to see books on Product
Management being written by active
practitioners."
Adrienne Tan, brainmates, http://www.brainmates.com.au/?p=189
Brian Lawley is the President and Founder
of the 280 Group, a Product Management services firm that provides consulting,
contractors, training and templates. He is also President of the Silicon Valley
Product Management Association, the world's largest Product Management Association.
During his twenty year career in Product Management he has defined, launched and
marketed over fifty successful products for companies such as Apple, Symantec,
Adobe, Palm and dozens of startup and mid-sized companies.
