Checking into Foursquare

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Checking into Foursquare

ISBN:
Paperback: 978-1-60005-191-3 (1-60005-191-X)
eBook: 978-1-60005-192-0 (1-60005-192-8)

This book is currently being written; order now and receive it as soon as it's published.

Checking into Foursquare
Table of Contents

Introduction: A brief history of restaurant and retail marketing
Chapter 1: The evolution of location-based social media platforms
Chapter 2: The basic rules of the game
Chapter 3: Using the Foursquare platform as a marketing tool
Chapter 4: Advertising on the Foursquare platform
Chapter 5: Integrating Foursquare into your marketing channels
Chapter 6: Campaigns and case studies
Chapter 7: What’s coming--features, upgrades, and new platforms

About the Author

Christopher Lower

Christopher Lower has over 17 years of experience in marketing, sales and PR, with a decade of focus on emerging social media and web technologies and their use in marketing. At Sterling Cross Communications, the firm he and his wife co-own, Chris leverages social media to enable clients to increase their overall reach exponentially in standard marketing channels as well as lesser-known, hard-to-target market segments. Chris' expertise lies in providing fully-integrated media services that take your traditional story and tell it with today's technology, so that you can reach your intended audience on their preferred media format.

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Checking into Foursquare

Strategies for Retail and Restaurant Marketing with Social Media

by Christopher Lower

Foursquare has quickly become the fastest growing geo-location social media tool. Restaurants and Retail locations must have Foursquare as a tool in your marketing toolbox, just to remain relevant. The past few economic cycles have been challenging to the restaurant trade, and to retail in general. Disposable incomes have shrunk, resulting in an across-the-board drop in advertising and marketing budgets of consumer-focused trades. In this economic context, if you find that you need to develop new marketing strategies or channels for your retail business on a near-shoestring budget then relax, because help is at hand. You now have at your disposal the power of Foursquare -- an effective platform that will permit you to get to know your customers, build loyalty and increase traffic.
Chris Lower, co-founder of Sterling Cross Communications, which specializes in marketing and PR strategies for restaurant and retail, has effectively directed his clients to use social media, including geo-locational social media (like Foursquare) to build their businesses. In Checking into Foursquare, he shares with you his tips, wisdom and experience to allow you to understand and deploy the Foursquare platform to drive your own business growth. Foursquare enables your restaurant or retail enterprise to participate in an entertaining form of communication while reaching new markets and engaging with current customers and prospective ones. Chris shows you how Foursquare can help you develop local loyalty as well as a following beyond your immediate location, one that will exponentially grow your prospect pool and customer base.
Chris uses real-world case studies and campaigns to illustrate his methods and techniques. He guides you to integrate Foursquare into your current marketing strategy and gives you a peek into what's coming in terms of trends and features. Learn how to offer Foursquare specials, incentivize the most loyal customers, build word-of-mouth and track the performance of your specials using Foursquare's dashboard and analytics. Use Checking into Foursquare as a guidebook to ensure that your enterprise stands head and shoulders above the competition, by leveraging a cutting-edge geo-locational platform--Foursquare.

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Paperback: $19.95 (with 15% discount only $16.96)	eBook (pdf): $14.95 (with 20% discount only $11.95)

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