Book Table of Contents

Chapter 1. Light Your Fire: Understanding Your HOT Personal Brand
Chapter 2. Star Power: Why You Should Brand Like a Celebrity
Chapter 3. Name Dropping: How to Build a Brand That Sizzles
Chapter 4. Fire Starters: Understanding the Basics of Intellectual Property
Chapter 5. Master of Your Domain: Heating Up Your Brand in Cyberspace
Chapter 6. Color My World: How to Ignite Your Brand with Color
Chapter 7. It’s in the Cards: How to Create a Smokin’ Business Card
Chapter 8. Smoke Signals: How Phrases and Gestures Reinforce Your Brand
Chapter 9. Dress for Success
Chapter 10. Spice Up the Silence: Using Music and Voice as Mnemonic Devices
Chapter 11. Feel the Heat: Using All Senses to Trigger Recall
Chapter 12. The Head Whip Effect: How to Create a Network and Infomercial Bonfire!
Chapter 13. Fueling Your Brand: Mastering Public Relations to Get theWord Out and the Revenue In
Chapter 14. Taglines: How to Turn Up the Temperature
Chapter 15. Brand Building: How to Keep the Flame Alive and Avoid Burnout
Chapter 16. Fan the Flames: Branding Big on a Small Budget
Chapter 17. Spread the Fire: How to Use E-mail to Extend Your Brand
Chapter 18. Warm Up and Follow Up: Direct Selling Secrets That Work

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