SAN DIEGO, CA. May 17, 2010 - Unemployment rate for Americans aged 20-24 hovers around 17% vs. merely 7.5% 40 years ago and almost 2 million college graduates are unemployed; how are these new graduates going to get a job?
Liz Goodgold, in the just-released Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!, reveals the branding secrets that allow job seekers to stand out in this tough economy.
“Employers must remember you in order to hire you; colleagues must remember you in order to refer you to a job.” Liz explains. Using sound branding principles such as consistency, dressing for your brand, gestures, color, and employing a unique vocabulary are the starting points for firing up a personal brand.
About Liz Goodgold: Speaker, Author, and Branding Guru
A frequent guest on TV and radio, Liz Goodgold draws from her dynamic
work with corporate giants such as Macmillan Publishing, Times Mirror,
and Quaker Oats as well as her experience as a consultant, coach for small businesses, and motivational speaker. She also is the author of DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business, a
humorous jaunt through the advertising and marketing jungle.
To interview Liz Goodgold, download the first chapter for free, or more information, please visit www.redfirebranding.com or call 858-550-7000.
Title: Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!
Author: Liz Goodgold
Publication Date: April 2010
Category: Non-Fiction, Business
Trim: 8 ½” x 5 ½”
Publisher: Happy About; http://www.happyabout.com/redfirebranding.php