"Any manufacturer planning on shifting from Mass Production to
Mass Customization had better understand that it is a
company-wide initiative, not something just for manufacturing.
Learn how to make it your business strategy by reading David
Gardner's insightful, practical book. And if you're not planning
on shifting to Mass Customization--you better read it all the
B. Joseph Pine II, Author, Mass Customization, The Experience
Economy, and Authenticity
"Dave Gardner brings years of experience and an intuitive sense of the well woven fabric of excellence. All of this is evident in his new book that should be in the toolbox of anyone seeking to compete successfully in the future global economy."
Ronald Ferrill, VP, American LaFrance
"As an executive whose organization richly benefited from the concepts and practices described in this book, we went from a poor respondent to customer needs to a best responder--along with better revenue and, more importantly, more profit. Thanks for taking the time to write this book--many people will benefit I know."
Robert W. Duncan, Chairman and CEO, System Industries
"Dave Gardner is the 'go-to' guy if you need to fix the operational challenges associated with highly-configurable products."
Guy Gandenberger, VP of Worldwide Operations & Foundry Business Unit, Micrel, Inc.
"Dave Gardner's insights on how to implement mass customization will help companies address the tough challenge of how to better meet customer needs and simultaneously reduce costs."
Alan Fortier, President, Fortier & Associates, Inc.
"Using 21st Century technology to streamline 20th Century business models is a waste of time and money. Unfortunately, that is the approach most organizations seem to take – try to make stale, old, and obsolete ideas more effective through technology. In "Mass Customization: An Enterprise-Wide Business Strategy," Dave Gardner provides a clear and convincing argument that the circumstance that made mass production relevant in the 20th Century no longer exist and that 21st Century business demands not only a change in systems, but an enterprise-wide change to a mass customization mindset. This book is a must read for all discrete product manufacturers."
Douglas T. Hicks, CPA, CMC, Cost Measurement and Management Consultant, D. T. HICKS & CO.
"I found this book to be extremely insightful. This isn't just for manufacturing leaders. I encourage executives across the enterprise (sales, marketing & engineering) to read and learn from this book."
Brian Gant, Manager, Global Engineering and Ops, Cisco Systems, Inc.
"'Mass-Customization' paints a clear picture of why manufacturers need to embrace mass customization, and more importantly how they can make this work. Dave Gardner does a fantastic job of clarifying the implications of this strategy for the entire organization."
Tom Breur, Principal, XLNT Consulting, The Netherlands
"David has summarized his years of experience in implementing the elements of a sustainable and profitable mass customization system in diverse business settings. He is one of the few individuals in the world that really have researched and executed mass customization thinking in a consistent and pragmatic way. So I am sure that you will benefit tremendously from reading his advice and reflections to better understand how you can build for your company a full set of mass customization capabilities that sets your business ahead in these tough times."
Frank T. Piller, Co-Director, MIT Smart Customization Group, MIT, USA, Professor of Management, RWTH Aachen University, Germany, www.mass-customization.de
“Dave has distilled his years of mass customization insights into an easy-to-read guide for what it takes to implement mass customization.”
John Higginson, Vice President, Engineering, FUJIFILM Dimatix
"Gardner's work targets a major competitive threat to all mass
producersthe inability to customize effectively from
product management to customer installation and acceptance and
through to ongoing customer support...and it is critical. His
insights demonstrate that embracing and adopting a mass
customization capability is key to long run competitive success.
He makes his case for the mass customization adopters as
winners in our highly competitive world."
Paul Emery, Principal, Paul Emery Associates, LLP