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I Need a Killer Press Release--Now What???
A Guide to Online PR
ISBN: Paperback: 978-1-60005-154-8 (1-60005-154-5)
eBook: 978-1-60005-155-5 (1-60005-155-3)
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Book
Table of Contents
Ch01: Online Press Releases Defined
Ch02: Online PR Defined
Ch03: The Newswires
Ch04: Be Newsworthy
Ch05: Write for the Internet - How it's Different
Ch06: Search Engine Optimizing a Press Release
Ch07: Distribution - How to Get the Word Out Online
Ch08: Submitting Your Press Release to PRWeb
Ch09: Assembling PR Contacts in Your Industry
Ch10: Not One Press Release, a Campaign
Ch11: Promoting Your News
Ch12: Using Social Media for an Online PR Campaign
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Press Kit / Affiliates
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I Need a Killer Press Release--Now What???
A Guide to Online PR
by Janet Meiners Thaeler
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.
Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:
- Get to know free online tools to help identify what customers want to know.
- Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
- Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
- See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also:
- Read reviews of online news distribution web sites for their visibility and get an idea of costs.
- Learn how press releases combined with social media is key for marketing online.
- Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
- Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release--Now What???' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.
Read more! The book has been reviewed on Published & Profitable and Addicted to Social Media.
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| About the Author |
Janet Meiners ThaelerJanet Meiners Thaeler has been in the online marketing industry for five years and her expertise is online PR and blogging. She has worked with companies like Novell and Tahitian Noni, as well as numerous small businesses. Previously, she spent five years as a web developer working on large corporate web sites and as a community organizer (yes, like Obama).
Janet is also an accomplished freelance writer both on and offline, with articles published in newspapers, City Search and Utahs Connect Magazine. As a professional blogger she has written for sites including Marketing Pilgrim, Small Business Trends, American Express OPEN Forum® and her own blog -- Newspapergrl.com. She has written countless online press releases and has scored a perfect editorial score on PRWeb several times. In addition she has coached businesses and groups about business online marketing including: SEO press releases, business blogging, social media strategies and online marketing. She currently works for OrangeSoda as a social media specialist for enterprise level businesses.
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