Good marketing doesn't have to cost a fortune. Small Businesses are always looking for innovative low cost methods to increase sales and revenue. These 42 Rules are real world ideas gathered from successful small business owners and industry marketing experts from around the country. When business is slow, most small businesses pull in expenses and cut their marketing activities. Successful small businesses do just the opposite and "double-down" in order to capture business left behind by their competition. Effective, low-cost marketing is a critical issue for small business success. Inside this book are 42 actionable ideas that will drive greater sales and profits.
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