#FUTUREtweet 2012 Book01 is designed to provide a clear, concise and compelling presentation of the top ten mega-trends that will shape business and the economy in 2010 and beyond. The real power of the book is that the ideas have been crowdsourced from a global audience of business people with their finger on the pulse of the trends and issues most likely to shape our agenda in the year ahead. The format is designed to present serious insights in a clear, thought-provoking and actionable manner. Each mega-trend is laid out in the format of a 140 character 'mega-tweet' -- backed up by 10-12 'sub-tweets' which describe different aspects of the trend. Accompanying each mega-tweet are three key questions designed to help the reader think through the implications for their business and stimulate action to address the resulting opportunities and challenges.