42 Rules for a
Web Presence That Wins

Essential business strategy for website and social media success

by Philippa Gamse

This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence.  It’s primarily designed for smaller businesses which are not pure e-commerce companies, and that probably don’t have the resources to deploy major enterprise software solutions and dedicated in-house technical teams.

The book is about business concepts, issues, strategies and tactics for the Web.  It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world.  Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000 ft "hawk-eye" perspective on the many different considerations for an effective website and social media campaign. 

The book is divided into seven sections:

• Management Issues
• Setting Overall Strategy
• Creating Emotional Connections
• Website Considerations
• Social Media Considerations
• Effective Marketing & Customer Service
• Evaluating Success

The 42 Rules are based on Philippa’s 15-plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues.  Each rule also includes a set of strategic questions to help you understand how to think through the key issues, how to make your own decisions in each case, and how to assign your own priorities.

Read the MeetingsNet book review.

Philippa Gamse

A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995.  Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your Web presence. Clients report significant improvement in quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations. Philippa was the sole featured expert for the cover story on effective Web strategies for UPS Compass Magazine Fall 2009, distributed to more than one million businesses. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries.