by Mark Rabkin
Good marketing doesn't have to cost a fortune. Small Businesses are always looking for innovative low cost methods to increase sales and revenue. These 42 Rules are real world ideas gathered from successful small business owners and industry marketing experts from around the country.
When business is slow, most small businesses pull in expenses and cut their marketing activities. Successful small businesses do just the opposite and "double-down" in order to capture business left behind by their competition. Effective, low-cost marketing is a critical issue for small business success. Inside this book are 42 actionable ideas that will drive greater sales and profits.
'42 Rules of Small Business Marketing on a Budget' tells you what to do and, more importantly, how to do it. Full of practical ideas that have proven to help small business be successful, the book is a quick and easy read for small business owners who don't have a lot of time to waste. Mark Rabkin draws on his expertise and the experience of hundreds of small business owners to create the 42 Rules that all small businesses should live by. Rules like...
- Drive The Channel - you may sell direct but even if you do there are other companies complementary to yours who would be great partners and drive incremental sales and revenue.
- The Past is a Predictor of the Future -- now more then ever, your current and previous clients may be your least expensive incremental sales. This book contains creative ideas on marketing and selling to previous customers.
- Business Socials Are Not Just Physical Anymore -- make sure your customers post positive comments and reviews on sites like Facebook and Yelp. If they do, then others will see it and you gain instant credibility.
Readers will walk away with an actionable plan for how to begin increasing sales without spending a lot of money.
