by Laura Lowell
read this book?
The reader will be reminded of
what they know they should be doing, but dont do. They will find useful
ideas and insights that help them improve the quality of their marketing efforts.
is the intended audience?
professionals who can appreciate the war stories and who have some of their own.
of "42 Rules of Marketing":
42 Rules are gems of advice and gentle reminders that every marketer needs to
hear from time to time, packaged in concise, fun-to-read nuggets. If 'marketing'
is in your title, you need to have this book in your library."
Shipley, Co-Founder, Guidewire Group Inc., and Executive Producer of the DEMO
"Laura's insights in The 42
Rules of Marketing (2nd Edition) are invaluable. The book is an easy and fun read, and is a
great reminder of many of the things that we marketers know intuitively but may
have forgotten in the rush of doing our daily jobs."
President, 280 Group & Silicon Valley Product Management Association
book is full of practical reminders that help marketers stay focused on what works."
Wirthlin, Founder and Managing Principal, KL Consulting, &President, Women
"It's an actionable guide
for anyone looking to improve the quality of their marketing. Lauras rules
have sparked ideas with me and my team and have helped us make a lot of progress.
Keep it on your desk, refer to it often and tell a friend."
Johnson, Director, Annual Fund, Walter A. Haas School of Business, UC Berkeley
a funny, honest look at how marketing really works. Laura has written a book that
captures the basics we know about but dont always do."
Johnson, Co-Founder, Consort Partners
Want a branded edition of 42 Rules of Marketing