'42 Rules™ for Driving Success With Books
Paperback: 978-1-60773-102-3 (1-60773-102-9)
eBook: 978-1-60773-013-2 (1-60773-013-8)
Rule #1: All Rules Are Meant to be Broken
Section 1: Success
Rule #2: Write to a Need and You Will Win (24 million copies and counting)
Rule #3: Grow Your Niche
Rule #4: Authors Don't Have to be Writers
Rule #5: Success Can Be Greater Than Imagined
Rule #6: An Investment With a Long Payback
Rule #7: Don't Wait Until You're Published to Reap the Rewards
Rule #8: Build Your Confidence
Rule #9: It Will Change Your Life
Section 2: Growth
Rule #10: Books Belong in the Marketing Mix
Rule #11: Have the World Come to You!
Rule #12: Referrals Find You
Rule #13: Each Book Opened Another Door
Rule #14: This Book Transformed My Business
Rule #15: Create a Powerful Calling Card
Rule #16: Market Me Automatically
Rule #17: It Closes Business
Section 3: Credibility
Rule #18: Be The Thought Leader
Rule #19: Get a Ph.D.
Rule #20: The Press Sees You Differently
Rule #21: From Nobody to Somebody...BIG
Rule #22: Become The Instant Expert
Rule #23: Stand Out as an Expert in a Crowded Field
Rule #24: Become a Recognized Speaker in Your Field
Rule #25: Get Immediate Credibility
Rule #26: Redirect Your Energies & Efforts
Rule #27: Secure Your Expert Status
Section 4: Branding
Rule #28: Immortalize Your Ideas in Books
Rule #29: Turn Your Story Into a Book; And Your Book Into a Business
Rule #30: Be a Pioneer
Rule #31: Find Your Passion and Make It Your Life
Rule #32: Create a New Business From Writing a Book
Rule #33: The Power of Your Autograph
Rule #34: Brand Yourself
Rule #35: Expand Your Marketing Platform
Section 5: Marketing
Rule #36: Create a Bundled Offer
Rule #37: To Give Is To Receive...
Rule #38: Use Books to Educate Your Staff
Rule #39: Educate For a High-Involvement Sale
Rule #40: Farm Your Existing Network
Rule #41: Tie Your Book Into Today's Hot Topics
Rule #42: These Are My Rules. What Are Yours?
'42 Rules™ for Driving Success With Books'
Quotes from some of our featured authors
"Guerrilla Marketing has sold 24 million copies in 57 different languages. I wrote it in response to a need. If there is a need, then a book will work."
Jay Conrad Levinson, Father of Guerilla Marketing
"Since the publication of the first book, ISI has grown into an Internet newsletter juggernaut with 18 newsletters and nearly six million monthly readers. It's amazing what a book can start! "
JoAnn M. Laing is Group President of First Advantage's Employer Service Group
"I repackaged my ideas into a one-day course, set an appointment with Shell's decision maker, and won the contract 100% because I was an upcoming author of a book that fit their need."
Dianna Booher, MA, CSP, CPAE is a prolific author with over 44 books
"This book has helped YogaFit became the largest yoga education program in the country and made me an internationally renowned exercise expert that has trained more than 100,000 fitness instructors on six continents"
Beth Shaw is President and Founder of YogaFit
"My first book took me out of the role of 'trainer' and into the role of 'thought leader'."
Marshall Goldsmith is one of the world's foremost change experts
"Expert status was not conferred on me by experience, at least not experience alone. It was conferred on me because I wrote a book."
Mark Amtower is the founding partner at Amtower & Company
"If I only knew what a significant impact it would have on my business, I would have done it years before. Using the book as my business card, we closed an astonishing 93% of the work we bid. It was just amazing."
Thomas G. Martin is President of Martin Investigative Services
42 Rules for
Driving Success With Books
Success Stories of Corporate and
Author Thought Leadership
by Mitchell Levy
‘42 Rules of Driving Success with Books (2nd Edition)’ will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether you write the book yourself, have your clients/partners provide content, or have it ghostwritten, being the author of a book makes you an expert and being the expert gets you business. By reading this book, you will be informed and inspired by the stories and lessons of 40 other professionals that benefited greatly with their book.
The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having their books show up on Amazon, BarnesandNoble.com and other physical and eBook locations as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.
If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, ‘42 Rules of Driving Success with Books (2nd Edition)’ is an invaluable read as it will help you catapult your success. Start your journey or enhance it today by applying the ideas and techniques contained in this book by 40 experts that have all used books for their professional success.
Want a branded edition of 42 Rules for Driving Success With Books (2nd Edition)?
Read the Blog Business World book review.
Listen to radio interview on BlogTalkRadio.
Read how Mr. Levy answers questions about the book for The Leader World Online Magazine.
Read the book review from Reader Views, or another review from Published & Profitable.
Look at the authors featured in the book.
Praise for this Book
"There's no better way to establish instant credibility on a topic than by saying 'I wrote the book.' Mitchell Levy has established himself as Silicon Valley's author's author. Authors and aspiring authors turn to him for guidance on how to do it easily, quickly, and with credibility. In today's era of marketing turbulence, this book is incredibly relevant for anyone looking to market themselves or their brand. A must read."
Rich Goldman, VP, Corp Marketing & Strategic Alliances, Synopsys
"I always say that in order to achieve success you must first build visibility and then credibility; only then can you move forward into profitability. In '42 Rules for Driving Success with Books,' Mitchell Levy explains how becoming a published author is the ultimate way to build visibility and credibility by branding yourself as an expert which will inevitably build your business. Simply put, this book is an essential read for anyone wishing to attain a higher degree of success."
Ivan Misner, NY Times Bestselling author and Founder of BNI
"It pays to take a page out of this book on the value of thought leadership publishing. It definitely makes the case for putting your compelling advocacy platforms and point-of-view agendas into print. Authors become authorities overnight, so why not use the pen which could just become mightier than the sword (e.g. more marketing spend)!"
Donovan Neale-May, Executive Director, Chief Marketing Officer (CMO) Council
"Informative and inspiring! The power of books is truly inspirational."
Karen Tucker, CEO, Churchill Club
"Nothing can accelerate your success curve faster than becoming an author. Mitchell has brought together all the secrets of 40 bestselling authors, providing the best single source for both inspiration and do-it-today advice."
Gerald Sindell, CEO thoughtleadersintl.com and Author 'The Genius Machine' (New World Library, May 2009)
"Here's a great resource! It's a truly useful book for professionals looking to establish themselves as thought leaders. Inside you'll learn from the real-world experiences of 40 authors who describe the core components of their success with books."
James O'Toole, Daniels Distinguished Professor of Business Ethics, University of Denver, Business Week Columnist, and author of 'Leading Change' and 'The Executive's Compass'
"Having helped connect tens of thousands of experts with the media, I can say one thing for certain, authors have the advantage hands-down. Read this book to see for yourself. If you're a professional service provider or a corporation trying to demonstrate thought leadership, this is a must read!"
Dan Janal, CEO, PR Leads
"'42 Rules for Driving Success With Books' is a must read for any entrepreneur in the advice business. Mitchell Levy has pulled together the ideas from an impressive list of contributors -- heavy hitters who have built their success by writing books. I wish I had read this book prior to writing my first book in 1994. The advice it contains is priceless. This book belongs on the bookshelf -- no, make that on the desk, of any entrepreneur who wants to build his or her personal and professional success."
Bud Bilanich, The Common Sense Guy, author of 'Straight Talk for Success'
"I've spent my career as a visionary, pioneering in artificial intelligence, ecommerce and most recently personalized medicine. I've always wanted to write a book but somehow never could find the time. I wish I could have read this book 25 years ago. Having your key customers, suppliers, and collaborators drive the core content is a great idea I need to revisit myself, especially since my current focus is collaborative medical research. Seeing the benefits that others have generated from books is motivational. Great job!"
Marty Tenenbaum, Chairman and Chief Scientist, CollabRx
"As the author of 'Championship Networking,' I know exactly how important a book can be as a launching pad to further business success. It worked for me! A book is the ultimate networking and marketing tool, creating a name (i.e., 'branding') for a businessperson or product. As I said in 'Championship Networking,' "You must be noticed by those of influence. Broaden your scope and your visibility . . ." '42 Rules for Driving Success with Books' helps business people recognize the importance of doing just that. Mitchell's '42 Rules' will give you many tools and techniques that will allow you to share your wisdom and expertise with the world."
Eric Shaw, President, New York Credit, Inc. and President, All Cities Network
About the Author
|Mitchell Levy, CEO, Happy About® is a strategist, educator & prognosticator helping companies succeed by putting tools in the hands of corporations and individuals to allow them to create their own success. He is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the U.S. and around the world. He has started 13 companies/joint ventures since 1997 and has provided strategic consulting to over 100 companies.
Books are his latest and most powerful toolset. He has written 11 business books and through Happy About has published over 50 titles. He has helped his authors generate leads, get speaking engagements, get written up in major newspapers and magazines, asked to host programs for major TV networks and double their annual income and in one case quadruple it. There is no doubt that books work.
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